International Journal of Economic Entrepreneurship and Business Management
International Journal of Economic Entrepreneurship and Business Management (IJEEBM) is an international scholarly journal that publishes high-quality research in the fields of economics, entrepreneurship, and business management. The journal provides a platform for academics, researchers, and practitioners to share empirical studies, conceptual papers, and case analyses that contribute to theoretical and practical advancements in global economic and business practices.
My Brand, My Creation: The Mediating Role of Psychological Ownership in the Relationship between Co-Creation and Loyalty
This study aims to examine the mediating role of psychological ownership in the relationship between co-creation and value-driven brand loyalty in digital platform users in Indonesia. Using a causal-correlational quantitative design, data was collected through purposive sampling techniques from active users of digital platforms who customized features, and then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that co-creation had a positive and significant effect on brand loyalty (β = 0.230, p < 0.001) and psychological ownership (β = 0.455, p < 0.001). Furthermore, psychological ownership had a positive effect on brand loyalty (β = 0.347, p < 0.001) and was shown to play a complementary role in the relationship between co-creation and brand loyalty (β = 0.158, p < 0.001). These findings prove that psychological ownership serves as an emotional bridge that converts the cognitive capital and effort of users during co-creation into long-term loyalty that is resistant to price wars, while minimizing the risk of perceived unpaid labor. Digital platform developers are advised to design customization features that provide real control to reinforce the user's sense of belonging.
Copyright (c) 2026 International Journal of Economic Entrepreneurship and Business Management
Analysis of Bankruptcy Prediction at PT. Indofarma Tbk uses the Altman Z-Score Method for the 2021-2023 Period
This research aims to find out the potential for bankruptcy in PT. Indofarma Tbk uses the Altman Z-Score method for the 2021-2023 period. The type of research used is quantitative descriptive. The secondary data source is in the form of financial statements of PT. Indofarma Tbk for the 2021-2023 period accessed through the www.idx.co.id website The data analysis method used used was using the Modified Altman Z-Score method which used four variables, namely: Working capital/total assets (X1), retained earnings/total assets (X2), Earnings before interest and taxes/total assets (X3), net book equity/total book value (X4). Based on the results of the analysis and discussion, it was concluded that by using the Altman Z-Score method PT. Indofarma Tbk for the 2021-2023 period is classified as a company that is predicted to experience bankruptcy. This is characterized by a Z-Score result below 1.1, meaning a critical financial condition. The significant decline in various financial ratios, including liquidity and profitability, reflects the ever-increasing accumulation of losses and increasingly pronounced bankruptcy ratios.
The Influence of Leadership Style on Employee Work Discipline at the Population and Civil Registration Office of Toli-Toli Regency
This study aims to determine the influence of leadership style on employee work discipline at the Population and Civil Registration Office of Toli-toli Regency. This study uses a quantitative method with an associative descriptive approach. The data collection technique was carried out through the distribution of questionnaires to the entire population of 36 ASN employees. The data was analyzed using simple linear regression analysis, after going through validity, reliability, and classical assumptions tests. The results showed that leadership style had an effect on employee work discipline, with a significance value of p < 0.01 and a determination coefficient (R² = 0.38). This means that 38% of the variation in work discipline can be explained by leadership style.
Village Economic Potential Mapping as a Basis for Determining Regional Investment Priorities in Tolitoli Regency
This study aims to map the economic potential of villages as a basis for determining regional investment priorities in Tolitoli Regency, Central Sulawesi, Indonesia. The study addresses the need for a more systematic identification of local economic resources to support effective investment planning and regional economic development. A descriptive quantitative approach was employed using secondary data obtained from official publications of the Statistics Indonesia Office of Tolitoli Regency, including Village Potential Statistics, Gross Regional Domestic Product by Industry, and other regional statistical reports. Data were analyzed through descriptive analysis, economic sector identification, and village potential mapping to determine sectors with the greatest investment prospects. The findings reveal that agriculture remains the dominant economic activity in most villages and urban villages of Tolitoli Regency, indicating a strong dependence on primary-sector activities. The study also finds that the availability of business financing facilities, telecommunications infrastructure, and village economic institutions provides supportive conditions for investment development. Based on the mapping results, agriculture and its related subsectors, particularly plantations, livestock, and fisheries, emerge as the most strategic sectors for regional investment prioritization. The study concludes that village economic potential mapping can provide an important foundation for formulating investment policies that are more aligned with local economic characteristics and regional development objectives.
The Role of Baitul Mal wat Tamwil in the Development of Small Micro Enterprises to Realize Prosperity
The purpose of this study is to find out about the Role of Baitul Mal wat Tamwil Al-Amin in the Development of Small Micro Enterprises in the city of Makassar. The study was located at BMT Al-Amin. This type of research is field research, which is qualitative, namely by using observation techniques, interviews, and documentation. Observation and interviews are conducted by researchers directly involved with BMT Al-Amin, while documentation is carried out by collecting documents that have to do with the development of SMEs. The results of this study show that the role of BMT Al-Amin in the development of SMEs in Makassar City has been very optimal, this is evidenced by the opening of jobs in various sectors to absorb labor and improve the welfare of the community, especially small or underprivileged communities. However, BMT Al-Amin must face several problems, including external parties (customers) and internal parties of BMT Al-Amin. Nevertheless, BMT Al-Amin still has specific strategies for dealing with these problems. By providing training and facilitating financing services at BMT Al-Amin, it can develop SMEs.
THE INFLUENCE OF WORK LIFE BALANCE AND JOB STRESS ON EMPLOYEE PRODUCTIVITY AT PT PLN (PERSERO) TOLITOLI
This study aims to examine the effect of work-life balance and job stress on employee productivity at PT PLN (Persero) Tolitoli, both partially and simultaneously. This research employs a quantitative method with an associative approach. The population of this study consists of all employees of PT PLN (Persero) Tolitoli, totaling 40 employees. The sampling technique used is saturated sampling (total sampling), in which the entire population is taken as respondents. The primary instrument for data collection is a questionnaire developed using a Likert scale. Data analysis techniques include multiple linear regression analysis using SPSS software, accompanied by validity testing, reliability testing, classical assumption tests, and hypothesis testing through t-tests and F-tests. The results show that work-life balance partially has a positive and significant effect on employee productivity at PT PLN (Persero) Tolitoli. Meanwhile, job stress partially has a negative and significant effect on employee productivity. Simultaneously, work-life balance and job stress have a significant effect on employee productivity. The coefficient of determination indicates that a portion of the variation in employee productivity can be explained by work-life balance and job stress, while the remaining variation is influenced by other variables outside the research model.
An Analysis of Population Productivity and Its Relationship with the Regional Economic Structure in Tolitoli Regency
This study aims to analyze the relationship between population productivity and the regional economic structure in Tolitoli Regency. The data used is sourced from the official publication of the Central Bureau of Statistics through the Tolitoli in Figures 2024 document. The results show that the agriculture, forestry, and fisheries sectors are the largest contributors to labor absorption but do not provide a proportional contribution to the Gross Regional Domestic Product (GRDP). This imbalance indicates low productivity in labor-intensive sectors and highlights the need for economic transformation toward higher value-added sectors. The study recommends strengthening policies that support economic diversification, improving human resource quality, and developing new productive sectors as strategies to enhance regional productivity and competitiveness. These findings are expected to serve as a foundation for formulating a more inclusive and sustainable regional economic development strategy.
The Role of Micro, Small and Medium Enterprises (MSMEs) in Improving Community Welfare in Tuweley Village, Baolan District
This study aims to describe the role of micro, small and medium enterprises (MSMEs) in improving the welfare of the community in Tuweley Village, Baolan District. This study uses a qualitative research method with a descriptive research type. The data collection techniques in this study are: observation, interview, and documentation. Based on the results of the research and discussion, it can be concluded that MSMEs in Tuweley Village, Baolan District have an important role in the community, including opening job opportunities and jobs that initially people did not have jobs to have jobs and can improve the welfare of the community such as in the fields of education, income, health, and housing and settlement.
Analysis of the Income Efficiency of Fishermen Catching Fish on the Coast of Tubeleh Hamlet, Kalangkangan Village
This research aims to determine the efficiency analysis of fishermen's income from fishing on the coast of Tubeleh Hamlet, Kalangkan Village. This research uses a descriptive analysis method with a qualitative approach. The data analysis technique used is the calculation of gross income, total costs and net income of fishermen, as well as calculating the efficiency of fishermen's income. Data sources come from data in the form of primary data and secondary data. Primary data was obtained from the results of respondents' responses through interviews. Secondary data in this research is data on the number of fishermen in Dasa Kalangkangan. Based on the results of the research and discussion, it can be concluded that the income of a fisherman catching fish on the coast of Tubeleh Hamlet, Kalangkangan Village is quite good in meeting the daily living needs of his family, because the average net income earned by fishermen is IDR 6,956,833. And based on efficiency calculations, it shows that the income of fishermen catching fish on the coast of Tubeleh Hamlet, Kalangkan Village is in an efficient or profitable condition with an R/C Ratio >1, namely 4.52.
Analysis of Cost of Production Using the Full Costing Method in Determining Selling Prices (Case Study on the Clove Flower Business of Tolitoli Bakery)
Analysis of the cost of production using the full costing method in determining the selling price (Case Study on Tolitoli Bakery Clove Flowers). The purpose of this study is to find out the calculation of the cost of production, the determination of selling prices, and the preparation of profit and loss statements using the full costing method. This type of research is a case study. The research sample used production and non-production cost data for 2021-2023, sampling using purposive sampling techniques. The data analysis method uses the full costing method. Based on the results of the study, the calculation of HPP using the full costing method produces a higher calculation than that of the company because the business owner does not calculate the cost of electricity, water cost, and equipment depreciation costs into the cost of production. The result of determining the selling price with a mark up of 30%, the business owner's method is lower than the cost plus method because of the difference in the cost of determining the cost of goods carried out by the business owner with a full costing approach and the business owner does not include non-production costs in the determination of the selling price. Based on the preparation of the full costing method profit and loss report, it produces a net profit that decreases every year due to an increase in production costs every year and a fixed selling price.
Analysis of Community Economic Empowerment in Improving the Welfare of Fisher Families in Ginunggung Village, Galang District, Tolitoli Regency
This research aims to find out whether economic empowerment of the community can improve the welfare of fishermen's families. This type of research is Qualitative Descriptive, while the data collection techniques in this study are observation, documentation interviews. Based on the results of research and discussion, efforts to deceive the economy of the fishing family community of Ginunggung Village require government support such as education, training on how to manage catches and directing fishing families to work together in making rompons. Economic empowerment efforts to improve the welfare of fisher families can close the possibility with assistance provided by the government and increase access for fishermen to economic resources such as low-interest capital loans, skills training in catch management, and decent sales places.
ANALYSIS OF FINANCIAL PERFORMANCE AT PT. TELKOM INDONESIA Tbk. PERIOD 2019-2023
This research aims to find out and analyze how the financial performance of PT. Telkom Indonesia Tbk uses the ratio of Liquidity, Solvency, Profitability and Activity. The population and sample used in this study are the financial statements of PT. Telkom Indonesia Tbk for the 2019-2023 period. The type of research used is quantitative descriptive. Based on the results of the research from the liquidity ratio in 2019-2023, the results are not good. The solvency ratio is also not good. Based on the profitability ratio, the net profit margin shows good results because it is above industry standards, while the return on assets and return on equity can be said to be poor. In the activity ratio, judging from the working capital turnover, it has shown good results, while judging from the total asset turnover and receivable turnover over, the results are not good. Overall, the company's financial performance can be said to be not good because the average has not reached the industry standards that have been determined.
The Role of the Village Fund Direct Cash Assistance Program (BLT-DD) in Improving the Welfare of Poor Families in Sibaluton Village, Basidondo District, Tolitoli Regency
Study of the Role of the Village Fund Direct Cash Assistance Program (BLT-DD) in improving the welfare of poor families in Sibaluton Village, Basidondo District, Tolitoli Regency. This study uses a descriptive qualitative method, uses data reduction, presents data, and concludes in data analysis. Data sources are primary and secondary data sources. The total number is 14 respondents. This study uses data collection techniques with observation, interviews and documentation. The results of this study show: 1) The role of the village fund direct cash assistance program in improving the welfare of poor families in Sibaluton village, Basidondo District. 2) the process of managing BLT village funds is carried out by the village itself by carrying out village deliberations in accordance with the recipient criteria, which is carried out at the beginning of the grant. 3) The village fund BLT program is carried out transparently because it is distributed directly from the village to the recipients. 4) Recipients of BLT village funds in Sibaluton village are very right on target because the determination of prospective recipients through village deliberation to determine who is eligible or not. 5) BLT village funds are the authority of the village itself. 6) BLT village funds can only be used to meet daily needs such as food and medical treatment. This village fund BLT cannot be used to renovate houses and meet clothing needs if it is associated with welfare indicators, so the Village Fund BLT is not effective in improving the welfare of recipient families.
The Effect of Providing Incentives on Employee Morale at the Service Investment Office One-Stop Integrated (DPMPTSP) Tolitoli Regency
This study aims to find out and analyze the Effect of Incentive on Employee Morale at the One-Stop Integrated Service Investment Office (DPMPTSP) of Tolitoli Regency. This study uses an associative research type with a quantitative approach. The population in this study is employees who are Civil Servants at the Tolitoli Regency One-Stop Integrated Services Investment Office (DPMPTSP) which totals 42 employees. The data collection technique used saturated sampling of 42 respondents. The source of data is in the form of primary data, which is data obtained by conducting research directly related to this research. The data analysis techniques used were classical assumption tests, simple linear regression, and hypothesis testing, The results of this study were a t-calculation value of 4.563 > t-table of 2.021 and a significant value level of 0.000 < 0.05, and a Determination Coefficient of 0.342 or 34.2% showed that the provision of incentives had a significant effect on the work morale of employees at the One-Stop Integrated Service Investment Office (DPMPTSP) of Tolitoli Regency.
Analysis of Net Profit Achievement Using the Cost Plus Pricing Approach in the Tahu Tempe Sumali Micro Business Unit in Tolitoli Regency.
This study aims to analyze the achievement of net profit in the Tofu Tempe Sumali Micro Business Unit in Tolitoli Regency using a cost plus pricing approach. This approach was chosen to assess the effectiveness of determining the selling price of products based on the total cost of production plus the expected profit margin. The methodology used is a qualitative, descriptive and quantitative approach with case studies. Data was obtained through direct observation, interviews, and financial statement documentation. The results of the study show that the application of cost plus pricing is able to provide a more accurate picture of the decent selling price and increase the achievement of net profit. It was found that the main cost component consists of soybean raw materials, labor costs, energy costs (electricity and water), and distribution costs. Indirect costs such as tool depreciation and maintenance are also recorded manually. Based on the existing cost structure and the overall budget value, the net profit achievement based on the cost plus pricing method is Rp.185,502,600. Net Profit Comparison, the calculation of the Cost plus Pricing approach results in an effective price of Rp.7,364/Package in the Tolitoli local market environment which results in a profit of Rp. 185,502,000 while the calculation of net profit by the company's own method is Rp.151,593,000.This study recommends simple cost accounting training to micro business actors to improve financial literacy and business competitiveness.
The Effect of Marketing Mix on Consumer Satisfaction in Tolitoli Computer Embroidery
This study aims to Influence Marketing Mix on Consumer Satisfaction in ANS Computer Embroidery Tolitoli. This study uses a type of quantitative research. The data source is in the form of primary data, namely data obtained directly through observations, interviews, questionnaires, and documentation directly related to this research. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Multiple Linear Regression Analysis and SPPS Software Determination Coefficient Test version 26. Based on the results of the T-test, a T-calculation value of 5.071 products with a significant number of 0.000 was obtained, and the T-test calculated the price variable was 7.934 with a significant value of 0.000, the promotion variable was -4.407 with a significant number of 0.000 and the place variable was -3.274 with a significant number of 0.002. Therefore, it can be concluded that the variables of product, price, promotion and place partially have a significant effect on the variables of consumer satisfaction. The results of the simultaneous test obtained an F-count value of 40.579 which means that the variables free of products, prices, promotions and places together simultaneously have a significant effect on the variables tied to consumer satisfaction of ANS Bordir Tolitoli. The results of the determination coefficient test obtained a value of 0.771 or 77.1%, which means that the magnitude of the influence of the marketing mix on consumer satisfaction is 77.1%, while the remaining 22.2% is influenced by factors outside this study.
The Effectiveness of the Use of Village Funds in Infrastructure Development in Malomba Village, Dondo District, Tolitoli Regency
The purpose of this study is to determine the Effectiveness of the Use of Village Funds in Infrastructure Development. This research includes qualitative research with studies that examine the effectiveness of village funds. The research produces descriptive data in the form of written or spoken words from people and observed behaviors. The data collection method in this study is the interview method. The results of the research on the effectiveness of the use of village funds in Malomba Village in the process of using the Village Fund for infrastructure development consist of three stages, namely planning, planning and supervision. From these stages, the effectiveness of the use of Village Funds in infrastructure development in Malomba Village, Dondo District, Tolitoli Regency. From the results of the research, it can be said that it has been effective.
Effectiveness of the use of Village Funds;
Optimizing MSME Profits through Determining the Cost of Production with the Full Costing Method at CV Rijiki Tolitoli Regency
This study aims to determine the determination of the cost of production in determining the selling price using the full costing method on CV.Rijiki Advertising as one of the MSMEs in Tolitoli Regency, This type of research is quantitative descriptive. The location of the research was carried out on CV. Rijiki Advertising which is located on Jl.Rajawali, Tuweley Village, Tolitoli Regency. Data collection was carried out using observation, interview and documentation methods with the analysis method used was the full costing method to determine the cost of production and selling price. The results of the research using the full costing method can produce a more accurate cost of production and selling price because it takes into account all production costs, then it can be known that the calculation of the cost of production of billboards in 2021 is Rp.174,342 with a selling price of Rp.290,000 by following the percentage of profit that follows the market price of 64.5%, in 2022 of Rp174,844 with a selling price of Rp.284,000 by following the percentage of profit that drops to 62.5%, in 2023 amounting to IDR 174,429 with a selling price of IDR 289,000 by following the percentage of profit according to the market price increased to 65.5%.
The Influence of Leadership Style on Employee Work Spirit at the Tuweley Village Office, Tolitoli Regency
This research aims to influence leadership style on employee morale at the Tuweley Village Office, Tolitoli Regency. This research uses a quantitative design, the data source is in the form of primary data, namely data obtained through observations, interviews, documentation and questionnaires related to this research. Simple linear regression analysis method, t test, and coefficient of determination. Based on research results which show that there is an influence of Leadership Style on Employee Work Spirit at the Tuweley Village Office, Tolitoli Regency. This can be proven from the results of the simple linear regression equation variable Y = 22.791 + 0.376 X and the constant of 22.791 is the value of the Employee Work Spirit variable when the Leadership Force variable is zero, then the Work Spirit value increases by 0.376. In the hypothesis test (test) there was a level of significance of the Leadership Style variable for Employee Work Spirit, namely that it was obtained thitung > table or 4,983 > 1,697 and tsig < 5% or 0,000 < 0.05 which showed that Leadership Style had a positive and significant effect on Employee Work Spirit at the Tuweley Village Office, Tolitoli Regency and its influence was categorized as very strong.
Analysis of Rice Field Farming Income in Ogogasang Village, Dondo District, Tolitoli Regency
This study aims to determine the Influence of Palm Sugar Production on Community Income in Dadakitan Village, Baolan District, Tolitoli Regency. This study uses an associative quantitative research method to determine the influence of independent variables on dependent variables, data sources obtained from observations, interviews, documentation and questionnaires and the type of data is primary data and secondary data with a total of 85 respondents in Dadakitan Village, Baolan District, Tolitoli Regency. Based on the research that has been carried out by collecting data from the results of the research questionnaire with the help of the SPSS Version 26 data processing application, it can be concluded that the results of the hypothesis test have a partial influence between production and income. This is proven by the results of the t-test which shows a Sig. value of 0.000 < 0.05 and a calculated t-value of 11.085 > a table t-value of 1.992. with the variable influence of palm sugar production level on community income of 59.7%. In addition, palm sugar production also helps the economy of the community in Dadakitan village, especially for palm sugar artisans from their production are able to meet their daily needs.
This study aims to determine the income of rice field farming. Respondents were randomly selected for 10% with a total of 17 people. The analysis method used is qualitative. The results of the study showed that the total income obtained from 17 rice farmers in Ogogasang Village amounted to Rp. 201,826,326 with an average amount of Rp.7,923,963/farmer, and the amount of production in one planting season was 23,825 kilograms/one year with an average production of 1,401 kilograms and a total amount of revenue of Rp. 269,180,000/one year with an average income of Rp. 15,834,118/farmer/one year and the total amount of costs incurred amounting to Rp.67,353,674/one year with an average of Rp.3,961,981/farmer/one year.
Analysis of Gross Profit Margin on Changes in Sales and Cost of Goods Sold on CV Rijiki Advertising Tolitoli
This study aims to find out and analyze changes in CV gross profit. Rijiki Advertising Tolitoli which is reviewed in terms of sales and cost of goods sold which affects gross profit in this study using a quantitative design. The data source is in the form of primary data, namely data obtained through interviews and documentation required and related to this research. The analysis method used is gross profit margin analysis. The conclusion obtained from this study is that the gross profit obtained by CV Rijiki Advertising in 2021 was IDR 144,924,373 or a gross profit margin of 37.28%, this gross profit was obtained from the gross profit of 3 products, namely billboards of IDR 83,627,425 and the gross profit of the data board of IDR 48,538,980 and the gross profit of the inauguration inscription of IDR 12,757,968 in 2022 increased to IDR 174,821,460 or a gross profit margin of 36.25% there has been an increase in sales volume The increase in selling price on the data board but when viewed from the Gross profit margin has decreased by 1.03%, while in 2023 there will be an increase in gross profit of Rp.20,057,898 due to the increase in selling price and gross profit margin cost of goods sold to 36.97%.
The Influence of Waiter Quality, Price and Taste on Customer Satisfaction at Salamae Tolitoli Restaurant
This study aims to determine the influence of service quality, price and taste on customer satisfaction at the salamae Tolitoli restaurant. This study uses quantitative research using an associative approach. The results of this study show that the variable of service quality partially has a positive and significant effect on customer satisfaction. Price variables partially have a positive and significant effect on customer satisfaction. The taste variable partially has a positive and significant effect on customer satisfaction and together the quality of service, price, and taste simultaneously have a positive and significant effect on customer satisfaction at the salamae Tolitoli restaurant. The results of the t-test showed that the three variables partially had a significant effect, while the f-test proved the effect simultaneously. Square's R-value of 0.506 indicates that 50.6% of the variation in customer satisfaction can be explained by all three variables. The remaining 49.4% was influenced by other factors outside the model. The Adjusted R Square value of 0.489 indicates that the model is quite good despite adjustments to the number of variables.
ANALYSIS OF ADDED VALUE AND MARKETING EFFICIENCY OF BROWN SUGAR PRODUCTS IN MALANGGA SMALL AND MEDIUM ENTERPRISES, GALANG DISTRICT, TOLITOLI REGENCY
This study aims to: 1) To find out the added value produced by farmers in brown sugar processing products in Malangga Village, Galang District, Tolitoli Regency, 2) To find out the level of marketing efficiency related to marketing margin, farmer's share and the ratio of profits and costs of brown sugar processing products in Malangga Village, Galang District, Tolitoli Regency. This study uses a qualitative research type to explain the variables studied by involving 11 key informants who are directly involved from the brown sugar processing process to its distribution to consumers which are taken by purposive sampling techniques. The results of the study show that: 1) Processing sap water into brown sugar causes added value to the palm commodity. Added value can be in the form of added value to the product, where raw materials that were originally raw materials from the processing process can be used so that they have more economic value; 2) The four marketing channels of brown sugar are classified as very efficient, each marketing channel gets a greater profit than the cost.
Cost Plus Pricing Method in Determining the Profit of Home Industry Sub Sector MSMEs in Tolitoli Regency.
This study aims to analyze the application of the cost plus pricing method in determining selling prices and profits in Micro, Small, and Medium Enterprises (MSMEs) in the home industry sub-sector in Tolitoli Regency, a case study on Tofu Tempe Sumali MSMEs. The cost plus pricing approach adds a certain profit margin to the total production cost as the basis for determining the selling price. Through a quantitative study on Sumalian Tofu Tempeh MSMEs, the results of the study found that the profit obtained on the selling price based on the cost plus pricing method was IDR 1,060,416,000 from the selling price of 7,364/package with a total production of 144,000 packages. This study found that business actors have not applied the price calculation method systematically, so they often set prices based on intuition or market prices that are not in accordance with the actual production cost. With the application of the cost plus pricing method, MSMEs can determine a more rational selling price and obtain more stable and sustainable profits.
Analysis of Production Trends as an Effort to Generate Business Income in the MSME Printing Sector: A Case Study of CV Rijiki Advertising, Tolitoli.
The purpose of this study is to analyze the trend of production volume of the printing sub-sector of small and medium enterprises using a case study of CV Rijiki Advertising in Tolitoli Regency. As part of the creative economy, the printing industry is essential in supporting various local economic activities, including promotional activities from other small and medium enterprises, government agencies, and educational institutions. This study is quantitative descriptive using trend analysis of CV Rijiki Advertising Tolitoli's production volume data for 2021 to 2023. The results show that there is a trend of moderate production volume increasing since 2021 in line with economic recovery and increased spending on promotional advertising by institutional clients. The production volume of the billboard printing business in 2021 was 805 units, in 2022 it was 839 units and in 2023 it was 875 units. The production volume of data boards in 2021 was 420 units, in 2022 it was 632 units, and in 2023 it was 683 units. The production volume of data boards in 2021 was 72 units, in 2022 it was 93 units and in 2023 it was 110 units. This increase reflects an average growth of around 20.93% per year, which indicates that there is a post-pandemic economic recovery and market demand for outdoor promotional media is still increasing. Actionable recommendations are provided regarding strategies on how to strengthen business sustainability in the face of market dynamics and technological challenges.
STRATEGIES FOR UTILIZING THE FACEBOOK APPLICATION IN INCREASING SALES OF MAR FASHION STORES IN TOLITOLI REGENCY
The results of this study aim to find out and analyze the Strategy of Utilizing the Facebook Application in Increasing Sales of Mar Fashion Stores in Tolitoli Regency. The method used in this study is a qualitative method. The subjects of this research are leaders, employees and consumers. The data sources used are primary data and secondary data. The data collection method carried out is by observation, interview and documentation methods. Then using SWOT analysis with IFAS and EFAS tests. The results of this study show that the Mar Fashion Store is located in square 1 by using an aggressive strategy. The strategy for utilizing the Facebook application in increasing sales used by Toko Mar Fashion is that growth strategies are often related to increasing the company's internal strengths, taking advantage of external opportunities, overcoming internal weaknesses and anticipating external threats. By ideizing and capitalizing on these opportunities, companies can expand the market, increase revenue to achieve increased business growth.
THE EFFECT OF MOTIVATION ON EMPLOYEE PERFORMANCE AT THE OGO MALANE DRINKING WATER REGIONAL COMPANY, TOLITOLI REGENCY
Tolitoli Regency. This study uses a quantitative approach with a simple linear regression analysis method. The total sample was 54 respondents who were active employees of Ogo Malane. The independent variable studied is motivation, while the dependent variable is employee performance. The results of the study show that motivation has a positive and significant effect on employee performance. This is evidenced by a significance value of 0.000 < 0.05 and a tcal value of 3.794 > a ttable of 2.006. The determination coefficient (R²) of 0.217 indicates that motivation contributes 21.7% to the improvement of employee performance, while the remaining 78.3% is influenced by other variables that were not studied. The average motivation score of respondents was in the "very good" category (4.23), and the average performance of employees was also considered "very good" (4.33).
THE EFFECT OF WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT THE LIBRARY AND ARCHIVES SERVICE KABUPATEN BUOL
This study aims to find out and analyze the influence of work motivation and work discipline on employee performance at the Buol Regency Library and Archives Office. This study uses a type of quantitative research. The source of data is in the form of primary data, which is data obtained by conducting research directly related to this research. The population in this study is all ASN employees at the Buol Regency Library and Archives Service which totals 32 people and the sample used by the entire population is 32 respondents. The data analysis techniques used were classical assumption tests, multiple linear regression and hypothesis testing. The results of this study show that work motivation partially affects Employee Performance, Work discipline partially affects Employee Performance, work motivation and work discipline simultaneously affect Employee Performance.From the two variables studied, work motivation and work discipline based on respondents' responses showed a good level of assessment, this was followed by the percentage of responses given by respondents from the questionnaire.
Analysis of the Influence of Program Quality, Production, and Broadcast Reach on the Increase of PNBP LPP RRI Tolitoli Station
This study aims to analyze the influence of program quality, production quality, and broadcast reach on increasing Non-Tax State Revenue (PNBP) of the Public Broadcasting Institution of Radio of the Republic of Indonesia (LPP RRI) Tolitoli Station. The method used is a quantitative approach with primary data sources obtained through interviews, observations, and questionnaires. Data analysis was carried out by statistical test using SPSS version 26 application. The results showed that partially the quality of the program had a significant effect on the increase in PNBP (Sig. 0.002 < 0.05; t count 2.724 > t table 2.011). Production quality was also shown to have a significant effect (Sig. 0.000 < 0.05; t count 3.298 > t table 2.011), as well as broadcast coverage (Sig. 0.000 < 0.05; t count 2.981 > t table 2.011). Simultaneously, these three variables have a significant influence on the increase in the RRI PNBP of Tolitoli Station (Sig. 0.000 < 0.05; F calculates 8.043 > F table 2.84). These findings confirm that improving program quality, optimizing production, and expanding broadcast coverage are strategic factors in supporting LPP RRI's financial performance, especially in contributing to non-tax state revenue.